It is worth noting that women account for 50 per cent of the world’s working-age population. The benefits of female leadership in various industries are significant and comparable to those of male leadership. Studies have shown that companies with greater female representation on their boards tend to have better financial performance than those with lower representation.
The greater financial health of an organization leads to a range of benefits, including increased job opportunities, productivity, and growth and development. Some studies suggest that women excel in relationship-building and are skilled at motivating and encouraging others. Women are often viewed as symbols of unity and cooperation and are critical to the existence of families, which are fundamental social organizations. Effective leadership requires the ability to unite people towards a common goal, and women possess many of these qualities, making them exceptional leaders.
After working for ten years in the pharmaceutical, healthcare, and life sciences marketing and brand management industry, Neeru Sood embarked on her own venture in Brand Management, Brand Building, and Strategic Marketing. She worked tirelessly to serve her clients in numerous ways, such as formulating business models, staying compliant, motivating and retaining team members, predicting and managing risks, and navigating unpredictable business and market scenarios. Her focus remained on managing talent and retaining the best resources, and she and her team evolved to ensure that specific business situations in her clients’ business lifecycles were successfully managed.
Neeru Sood is a dynamic professional who wears many hats. She is currently engaged in coaching and consulting entrepreneurs, helping them achieve business growth and success. As a skilled business consultant and coach, Neeru provides valuable insights and guidance to her clients, helping them navigate the challenges and complexities of the business world.
In addition to her coaching and consulting work, Neeru is also passionate about creating and developing future entrepreneurs. In her role as a digital marketer and motivational speaker, she uses her expertise and experience to inspire and empower the next generation of business leaders.
Whether she is providing strategic advice to established entrepreneurs or motivating aspiring ones, Neeru brings a wealth of knowledge, skills, and enthusiasm to her work.
Excelling in Tougher Times
Neeru’s journey has been marked by a number of challenges, each of which she tackled with unwavering determination and a commitment to excellence. One of the biggest challenges she faced was the need to continuously upskill and adapt to changing market scenarios. As the business landscape evolved, Neeru recognized the importance of staying ahead of the curve and worked tirelessly to stay up-to-date with the latest trends and technologies.
Another challenge that Neeru had to overcome was adapting to the ever – changing landscape of digital marketing. As new platforms and tools emerged, Neeru recognized the need to acquire new skills and stay up-to-date with the latest updates and best practices.
In addition to these challenges, Neeru also had to focus on acquiring the right set of clients and prospects. She recognized that success in the business world often hinged on building strong relationships with the right people and worked tirelessly to identify and cultivate these relationships.
One of Neeru’s strengths is her ability to innovate and develop new ideas and service portfolio sets to achieve a competitive edge. She recognized that in order to stay ahead of the competition, she needed to constantly push the boundaries of what was possible and develop new and innovative solutions for her clients.
Another challenge that Neeru faced was keeping up with shifting and everdynamic client demands. She recognized the need to be flexible and adaptable and worked closely with her clients to understand their needs and deliver customized solutions that met their specific requirements.
Staffing the right set of resources was also a key challenge for Neeru. She recognized that in order to deliver high-quality results, she needed to ensure that the right skill sets were used for respective projects. To this end, she worked tirelessly to identify and onboard the best talent in the industry.
As a Business Consultant, her team’s efforts have helped business owners/business entrepreneurs to identify cost-intensive areas, reduce overall marketing costs and target time-bound and result-oriented efforts based on the particular stage of business they were operational in when they outsourced specific projects and assignments to Neeru and her team.
As a Strategic Marketing Consultant & Coach, Neeru’s team’s efforts helped discover and assess new opportunities for respective businesses to engage with their customers, including data-driven and research-based marketing strategies.
As a Digital Marketer, all efforts were oriented to ensure greater and vaster visibility for the products and services of respective businesses. The team was focused on driving specific marketing campaigns and used analytical tools simultaneously to map the respective clients’ success.
Driving Changes with Feminine Resilience
According to Neeru, women can be motivated by acknowledging and recognizing them for what they are and where they have reached, and they can be a step closer to overcoming their challenges and all obstacles. This can be one key source of motivating women. Women are nurturers by nature, and they can prove the same while handling brands, businesses and companies.
Women are today responsible for driving changes in the entire world as not just are they contributing to the world of business, but they are also contributing to changing the narrative for many societal norms. Women can be continuously inspired and motivated by setting goals and achieving small goals and ensuring to get their confidence is boosted at the same time.
Celebrating Female Achievements
Neeru finds it important to observe International Women’s Day. This is because it is celebrated as a global day and celebrates women’s social, economic, cultural, and political achievements. The celebration and acknowledgement of the day are important because it marks a call to action for accelerating gender parity. Across the world, lots of groups, communities, and centres come together to celebrate the achievements of women in their own special ways, and another important aspect is to celebrate equality.
Keeping the Same Pace
In the long run, she sees herself moving towards a Coach/Motivational Speaker role where she wishes to create, develop and nurture future entrepreneurs in India as well as in the global space.
Creating an Efficient Business Machine
In the current scenario, several new entrepreneurs and business personnel are recognizing the need to hire teams/personnel in strategic business consultancy and digital marketing roles. This is because a lot of time and unique skills are required in order to create an efficient business machine. Companies, organizations and entrepreneurs surely recognize an essential need to outsource these services and competencies. Neeru sees herself and her team growing further in the niche of Strategic Business Consultancy and Digital Marketing as an increasingly strong digital presence with a strong website foundation, good SEO, CRM capabilities, email marketing, analytics and even more.
Being Unafraid of Failure
Neeru advises the next generation of women leaders that they should be primarily solution focused and unafraid of failure. This is because she strongly believes that an optimistic leader is one who focuses on finding the solution and doesn’t waste time dwelling on the issues that are causing it.
Also, it is extremely important to be confident in one’s decision-making, accept the reality of failure situations, and identify learning opportunities at the same time. Future women leaders have to be optimists and also great communicators, and they should passionately steer their desire for a better future or solution. It is crucial that they should understand the importance of engaging and motivating others, and they should hone collaborating and networking efforts. They have to equally motivate their teams to be engaged and work together towards a shared vision. Retention of a positive attitude will be important for them to focus and also envision innovative solutions instinctively.
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