Imarticus Learning: Empowering Learners for Success by Revolutionizing Professional Education

Imarticus Learning
Nikhil Barshikar and Sonya Hooja

Standing as a beacon of opportunity for aspiring professionals, Imarticus Learning is India’s front-running professional education institute. It offers professionals the knowledge and expertise required to succeed in the competitive world of finance, analytics, technology, marketing, and management. With a commitment to empowering individuals, the institute paves the way for a brighter future and a workforce primed for success.

Imarticus Learning has a remarkable reputation for offering innovative corporate training solutions to address various tech-oriented learning requirements. It excels in providing talent solutions, induction training, e-learning, game-based onboarding, behaviour training, and more. The organization specializes in delivering corporate training programs in finance, technology, and leadership. Their learning modules have made a significant impact on top companies in India and overseas. With over 500 global and domestic clients, Imarticus serves various industries, including Financial Services, IT, and Analytics. The institute’s expertise and tailored learning solutions have earned it a strong client base and recognition in the industry.

Inception Story

In 2012, Nikhil Barshikar and Sonya Hooja founded Imarticus Learning with a clear vision in mind – to address the prevailing skill gap among professionals in analytics and finance. They recognized the need for more reliable upskilling opportunities for both freshers and experienced individuals in these fields.

Imarticus Learning’s mission is centered on developing the leaders of tomorrow through purposeful learning experiences. Their goal is to equip the future workforce with updated skill sets, ensuring they are well-prepared to thrive in the ever-evolving professional landscape. Moreover, the institute seeks to bridge the gap between industry demands and academic qualifications.

At the helm of Imarticus Learning is a dynamic leadership team with a unique blend of corporate experience, domain expertise, and business acumen, all fueled by a genuine passion for education and learning. Together, they bring an impressive track record of excellence, amassing over 200 years of combined experience to fulfill the institute’s vision.

Revolutionizing Professional Education

Imarticus Learning has positively impacted over a million careers in the past ten years. It achieves this by providing cutting-edge curriculums, experienced faculty, and partnering with over 500 institutions and corporates worldwide. The main goal of Imarticus Learning is to enhance the skills of the current and future workforce, meeting the demands of different industries. The company’s aim is to offer learners valuable experiences and industry-specific skills to prepare them for various roles in their respective fields.

Sonya Hooja, the Founder and COO of Imarticus Learning, plays a vital role in shaping and executing the business strategy. She oversees the B2C line of business with a commitment to revolutionizing India’s professional education. In recognition of her contributions, Sonya has Education from Businessworld. With an impressive number of learners and a broad client base, Imarticus has become Asia’s one of the top professional education institutes. It has always been a frontrunner in the edtech industry, being among the first to offer hybrid learning. Sonya emphasizes the importance of staying up-to-date with evolving technologies, ensuring that learners have access to the best tools for building their dream careers.

The company’s learning management system is designed with the latest technology, providing a seamless learning experience. Imarticus offers various programs, including simulated learning and projects, allowing learners to develop real-world skills in a risk-free environment. It has also introduced Imarticus Game Studio, providing game-based learning solutions.

Advanced Training Programs

Imarticus Learning offers advanced training programs to help individuals and organizations grow in a comprehensive way. They focus on bridging the gap between industry and academia led by an experienced and innovative management team.

The learning process at Imarticus is based on concrete experiences. Learners reflect on their experiences to gain a complete understanding. Then, they use this reflection to develop new information, theories, or categorizations, which they test in the real world. This application of knowledge leads to new experiences, and the cycle of experiential learning continues. Imarticus Learning encourages learners to explore multiple career paths based on their interests.

Earlier, there needed to be more clarity among people about moving away from traditional learning methods. However, over time, consumers have embraced online and hybrid learning due to its accessibility and flexibility.

Data Science and Analytics

Sonya strongly believes that data is the future. The amount of information available to industries is increasing daily, and they aim to help learners develop skills that prepare them for a data-driven future. Technology has been a fundamental aspect of their organization since the beginning, and they will continue to adopt industry best practices to keep their learners ahead of the curve.

Sonya advises students to stay updated with the latest industry trends and technologies, focusing on building skills that are relevant for the future. She emphasizes the importance of practical learning through projects and case studies, as real-world application is essential in the field of data science and analytics. Adaptability and constant learning are crucial for success in this fast-growing industry.

Imarticus recognizes the high demand for data scientists and the rapid growth of the industry. To address this, they offer premier data science education and even job assured programs to ensure learners can establish successful careers in data science.

To address the scarcity of talent in India’s Data Science industry, Imarticus Learning has launched the Data Science Club. This club aims to bring together colleges from across the country to promote Data Science as a desirable career path for students. Members of the club exchange ideas, information, and knowledge about Data Science, ensuring that students receive a fulfilling learning experience with cutting-edge data science practices and tools approved by the industry.

As part of its initiative, Imarticus Learning will organize data science events and competitions for member colleges and their students.

Apart from data science, Imarticus provides programs in other fields like cyber security, digital marketing, banking and finance, executive programs for CMO and CFO training, and supply chain management.

The institute regularly organizes hackathons and coding challenges to help learners compete and apply their knowledge. They also host various events, including seminars, webinars, workshops, job fairs, and networking events exclusively for their alums and learners.

Imarticus Learning’s efforts have won them the ‘Best education brand in Analytics’ award from the Economic Times and the ‘Best certification courses in Analytics’ from Indian Education Awards. It has received the Government of India award for its Gyanodaya initiative.

Introducing New Vertical

Imarticus Learning has recently introduced a new vertical called Certification Prep, focusing on providing top-notch programs in the accounting and finance field. This includes prestigious certifications like CMA USA, ACCA UK, CFA USA, CPA USA, and CFP USA. The first three programs, CMA USA, ACCA UK and CPA USA are already available for learners.

As an approved learning partner of esteemed global certifying boards such as IMA (USA), ACCA (UK), and AICPA (USA), Imarticus Learning ensures that learners receive highquality education and training aligned with the course frameworks of these certifications. They recognize the growing acceptance and demand for global career opportunities offered by these renowned accounting and finance bodies.

Imarticus aims to equip learners with the necessary skills and knowledge to become job-ready for top multinational companies worldwide. Not only will they act as learning partners with these global bodies, but they will also offer training and content in line with the certification requirements.

To provide learners with a practical and hands-on learning experience, Imarticus Learning offers simulation exercises, training on various accounting tools, and additional soft skills training. This comprehensive approach ensures that learners gain both theoretical knowledge and practical expertise, preparing them to excel in their careers in the finance and accounting industry.

Founder and CEO Nikhil Barshikar says, “At Imarticus Learning, we have always ensured that our learners are nurtured and trained by the best industry experts to grow and thrive in their respective domains. The launch of this new vertical aligns with the same vision, where we provide pass protection or money-back to our students, coupled with world-class training from professionals. The idea is to ensure that all learners are equipped with the right knowledge to ace their respective careers.”

The Certification Prep vertical is based on three core areas:

  • Faculties
  • Teaching Pedagogy
  • Outcomes of Passing & Placements

The courses will be led by trainers equipped with the same certification coupled with decades of industry and academia experience, thus acting as mentors and handholding learners throughout the course.

In addition to world-class trainers, learners will have access to Imarticus Learning’s proprietary content along with global content provided by Gleim and Kaplan.

Transforming Onboarding with StartOnboard

Imarticus Learning has successfully expanded its customer base and established itself as a market leader by continuously enhancing StartOnboard, a unique game-authoring engine it acquired last year. StartOnboard revolutionizes employee onboarding and functional training by making it engaging and efficient.

The latest upgrades and features of StartOnboard include the ability to create customizable 3D office environments that resemble the client’s organization. This immersive setting allows employees to learn about the company, products, and processes through experiential learning. The platform also offers an engaging storyline that enhances the learning experience.

Moreover, StartOnboard empowers companies to configure scalable and flexible content using its authoring capabilities. This means they can create timeless and relevant tasks, challenges, and puzzles without worrying about changes in processes or content. This adaptability ensures that the training remains up-to-date and aligns with the organization’s evolving needs.

StartOnboard offers a range of immersive features for clients to configure an engaging onboarding experience for new hires. These features include differential learning paths, virtual conversations, a product experience zone, and player analytics and performance tracking. Clients can easily customize these features using pre-existing templates on the platform.

By utilizing StartOnboard’s gamebased approach, companies can reduce their reliance on traditional, repetitive, and inconvenient onboarding and functional training processes. This leads to a more efficient and enjoyable onboarding experience for new employees. The platform fosters a sense of healthy competition and collaboration among users through leaderboards, achievements, and social features. Employees can connect with their peers, compare progress, and engage in friendly competition, enhancing the overall functional training experience.

According to a recent study, 93 percent of companies have a formal onboarding process, but passive and unstructured onboarding can lead to increased attrition and major onboarding churns. StartOnboard aims to address these issues by providing a more active and engaging learning experience. It helps employees become productive faster and enhances skilling by promoting active learning and participation.

Imarticus Learning successfully caters to the drawbacks of traditional onboarding by gamifying the process through the StartOnboard platform, allowing it to be less tedious and more interesting and productive for corporates. It positions employees as active participants who engage in assigned activities while simultaneously acquiring knowledge, their primary objective being to address onboarding challenges faced by organisations and boost engagement levels threefold. Moreover, it seeks to enhance information retention among employees regarding critical aspects covered in the HR, Product, and Process onboarding, such as company history, journey, vision, HR policies, and more.

Nikhil Barshikar, Founder & CEO at Imarticus Learning, said, “One of the key strengths of Imarticus Learning’s new platform lies in its ability to personalize each user’s onboarding and training journey. The platform leverages advanced analytics and adaptive learning algorithms to assess the learner’s proficiency level and dynamically tailor the content to their specific needs. This personalized approach not only boosts engagement but also facilitates faster and more effective skill acquisition, enabling learners to progress at their own pace. The benefits that this provides represent a significant advancement that will transform the process of onboarding for companies.”

With its immersive and personalized approach to onboarding, the platform also incorporates robust tracking and assessment mechanisms, providing employees and corporates with valuable insights into progress and performance. Real-time feedback and performance analytics empower users to identify their strengths and areas for improvement, enabling them to make targeted adjustments to their training approach.

Way Forward

Imarticus Learning is experiencing continuous growth as an organization and has been actively recruiting new talent. Despite the challenges posed by the pandemic, the organization has kept its hiring processes ongoing and has no intention of stopping. In fact, it has ambitious plans to hire 200 more employees in the upcoming quarter and additional staff later in the year to support its expanding operations.